Spread the Word: New Voice for Wine Consumers
23rd June 2013
With the launch of The American Wine Consumer Coalition today, U.S. wine consumers now have a place in public policy debates for the first time ever.
I’ll bet you didn’t know that U.S. wine consumers didn’t ‘have a place in public policy debates’. I’ll bet you still don’t know why they ought to have a place in public policy debates. In fact, I challenge you to think of a legitimate reason for wine consumption to figure in ‘public policy debates’.
Well, they don’t, of course. But with tendrils of government working their way into every nook and cranny of our everyday lives, people have realized that if they’re not calling the shots, they’re the ones getting shot at.