Do the Work: Steve Pressfield looks at the new publishing order
27th April 2011
Amazon has something that old-school publishers do not: it knows who buys its books. Simon & Schuster doesn’t know that. Stephen King doesn’t know it. I don’t know it. But Amazon does.
Amazon has a database of the names and e-mail addresses of every one of its customers who has bought not only books by the actual author it wishes to promote, but all other similar books by similar authors.
And Amazon has permission from most of these customers to alert them when a new book they might like comes down the pike. That is HUGE. That’s a game-changer.