Ikea layout ‘intended to confuse shoppers’
24th January 2011
Ikea’s store layout is a psychological weapon used to confuse and disorientate shoppers into spending more, an expert claimed.
Alan Penn, director of the Virtual Reality Centre for the Built Environment at University College London, said visitors to the firm’s shops were so baffled by their surroundings that if they see something they like, they pick it up straightaway because it would be too hard to find it later.
I’ve only been in an Ikea once and I can testify that I was totally confused.