Packaging Is All the Rage, and Not in a Good Way
9th September 2010
For nearly two years, Amazon has been trying to get manufacturers to adopt “frustration-free packaging” that gets rid of plastic cases and air-bubble wrap — major irritants for consumers and one of Amazon’s biggest sources of customer complaints.
But the frustration persists. Only about 600 of the millions of products Amazon sells come in frustration-free versions. And other big online retailers, like Walmart.com and Target.com, have not embraced the new packaging, even when manufacturers make it available.