Climate Change Has Become So Bad That Rice Krispies Don’t Have Actual Rice in Them Anymore
11th November 2026
Snap, Crackle, and Pop! The sonic slogan of Rice Krispies is now becoming an anachronism.
The classic puffed rice foodstuff now no longer contain actual rice grains, at least in UK and European markets, the manufacturer Kellogg’s recently admitted. It will now use rice flour and corn flour, which aside from gustatory concerns, will result in it being noticeably quieter than it used to be. Kellogg’s, in the face of complaints online, insists that retaining the original sound was a “huge focus.”
It’s yet another example of the corporate cost-cutting putrefaction we’ve come to expect — and the reason for it is grim: climate change.
A spokesperson told media outlets that the reformulation will help “maintain consistent quality at a time when changing weather conditions are affecting the quality and availability of some of the rice and grains used in our cereals.”
The company didn’t get into specifics, but the recipe change comes as a powerful “super El Niño” climate phenomenon has devastated agriculture in South and Southeast Asia, where more than half the world’s rice is grown.
Once again, ‘climate change’ is used as an excuse for bad weather, and as an enabler of shitification.