DYSPEPSIA GENERATION

We have seen the future, and it sucks.

Y.M.C.A. Is Downsizing to a Single Letter

12th July 2010

Read it.

One of the nation’s most iconic nonprofit organizations, founded 166 years ago in England as the Young Men’s Christian Association, is undergoing a major rebranding, adopting as its name the nickname everyone has used for generations.

‘Young Men’? Certainly. ‘Christian’? Not so much.

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