Rethinking the Stop Sign
11th June 2010
Nearly three decades ago, Gary Lauder received a traffic ticket. “I didn’t come to a complete stop at an intersection,” he said in a phone interview. “There were zero oncoming cars, and I rolled. The ticket only raised revenue and maybe filled a quota. It really bugged me.”
Mr. Lauder’s idea is informed as much by environmental stewardship as a desire to avoid unwarranted stops. “By bringing a vehicle to an unnecessary stop, energy is wasted on multiple levels,” he said. “Efficiency is more than just about the vehicle, it’s also about the road.”