Why the Ultrarich Are Unplugging From “Smart Homes”
26th March 2026
Useful nuggets of information can be found in the most unlikely of places—even The Hollywood Reporter.
Cutting-edge technology was once a de rigueur residential amenity for any eight-figure listing, along with elaborate home gyms, zero-edge swimming pools and 12-car garages. It’s becoming nearly impossible to find a fridge, toaster or LED light that isn’t Wi-Fi-enabled or voice-activated. But the fully loaded tech compound is suddenly falling from favor as high-end homeowners frantically reset the password to escape the $100 billion home-automation industry.
“Just like the arts-and-crafts movement was a reaction against industrialization, we’re now experiencing a reaction against the smart home. People are looking for more manual, less complicated places to live,” says interior designer Jamie Bush, who has worked on some of Los Angeles’ most iconic architectural residences for studio heads, celebrities and tech titans.
While celebrities like Sofía Vergara were once the smart home’s most vocal advocates — the Modern Family actress gushed about how she controlled her home’s security, appliance and media systems from her phone — the honeymoon period with digital domiciles is now facing the reality of unintelligible interfaces, endless updates and forgotten passwords.