Bud Light & Budweiser Continue to Struggle as Dylan Mulvaney Ad Disaster Nears Three-Year Mark
25th March 2026
Ahead of next week’s three-year anniversary of Anheuser-Busch’s most epic marketing ad blunder ever, the Bud Light backlash remains intact and should serve as a case study for generations in how far-left wokeism in corporate America can destroy decades of brand-building overnight.
What began as a viral TikTok promotion featuring Dylan Mulvaney, a man pretending to be a woman, has since become one of the clearest examples of self-inflicted brand suicide in recent consumer history. The latest beer trends from Goldman suggest the brand has yet to fully recover nearly three years later.