Describing Workplaces as ‘Competitive’ is Too Masculine, Says Labour
5th March 2026
Labour has told employers not to use the word “competitive” in job adverts because it is too masculine.
I can see why Labour would have a problem with that.
Companies should not use “terms associated with male stereotypes” when writing job adverts, including words such as “competitive” and “ambitious”.
I can see why they would have a problem with that, too.
In new guidance from the Office for Equality and Opportunity, bosses have also been told to use “neutral job titles” to ensure a greater gender balance among applicants.
No, they want men to lose and women to win. That’s not ‘balance’.