The State of Love in America: It’s Not Looking Good
15th February 2026
Read it.
Dating and relationships in the US have changed dramatically in the past decade. Once heralded as a vast clearing house for unlimited hook ups and endless partner options, online dating apps have all but imploded compared the their peak from 2016-2021. High traffic apps like Bumble have lost 90% of their market value. Tinder has lost 40% of its users since 2022. Match Group apps have lost around 50% of their engagement since 2019.
The word on the street is, the apps are cancer and no one serious about dating actually uses them. Why? Female hypergamy is the clear culprit; the fantasy that the grass is always greener on another man’s lawn. Data from match apps indicates that the average woman will only “swipe right” on 6% of all men in any given dating pool. Meanwhile, the average man will swipe right on around 60% of women.
This means that the majority of American women suffer from delusions of grandeur and refuse to settle for men that are equal to them in terms of looks and career. The end result is an increasingly desperate mob of mid-level women all fighting each other for access to the top 5% of men – Men who might sleep with such women, but also men who have no reason to settle down with them.
Too many options for women result in no options at all.
Gee, sounds like something I would say.