The Ban On Ricky Gervais’ Billboard Saying “Welcome To London, Don’t Forget Your Stab Vest” Shows We Are No Longer Free
6th November 2025
Last week, Britain’s comedy treasure, Ricky Gervais, took to social media to rant about how his proposed billboards for Dutch Barn Vodka had been rejected.
Each banner featured a dark but hilarious slogan that would have inevitably won the applause of Britain’s disillusioned masses.
Its rejected lines include:
- “Dutch Barn, drugs this good are usually illegal.”
- “Dutch Barn, your tube driver’s favourite drink in the morning.”
- “Dutch Barn, one day you’ll be underground for good.”
Ironically, the slogan to cause the most amusement of all among social media followers was the following:
- “Welcome to London, don’t forget your stab vest.”
Brits particularly appreciated this version as it bravely stood as a dark, tongue-in-cheek nod to Britain’s knife-crime epidemic.