UK Digital ID: The BritCard Bait and Switch
13th October 2025
In my previous article I suggested that the UK’s proposed “mandatory” digital ID, called the BritCard, was a bait and switch psyop. I posited that the arguments presented by Keir Starmer’s purported Labour government, to supposedly justify the BritCard rollout, coupled with the timing of the announcement, the apparent inability to understand public opinion, and the lack of necessity for the BritCard, indicated that there was something amiss with the so-called government’s BritCard proposition.
It seems to me that the purpose of the BritCard gambit is to frame the Overton Window for the public debate about digital ID in the UK.
People can accept or reject it, imagining the BritCard represents the totality of digital ID infrastructure. If the population rejects the BritCard they may well do so under the misapprehension they have defeated digital ID in the UK.