Why Irrational Ideas Work
20th August 2025
An extended interview with Rory Sutherland, who is one of Britain’s great national treasures and whose insights into life and commerce are among the most original I’ve ever encountered. One of those people who’ll say something and make you sit up and say, “Wow. I never thought about it that way…” It’s not often that I come out of a YouTube podcast with half a dozen book titles that I need to read, but this is one of them.