Five Tribes Who Could Put Nigel Farage in No 10
9th August 2025
Nigel Farage is drawing support from five distinct voter groups — including younger, affluent and progressive voters — according to a new study that reveals deep public disillusionment across traditional political lines.
Commissioned by Best for Britain and conducted by YouGov and the research agency Faster Horses, the study combined polling with video diaries to examine why voters are turning to Reform.
It found potential Reform voters are united by a sense of betrayal, hopelessness and anger, though they differ sharply on issues such as the NHS, climate change and the welfare state.
They’re mad as hell, and they’re not going to take it any more. So to speak.
Unfortunately, they still haven’t discovered Reagan’s Law: Government is not the solution, government is the problem. Britain has too much government, and has had since 1945.