Reluctantly, I Add My Two Cents to the World-Historic Sydney Sweeney Discourse
31st July 2025
This seemed like it was going to be one of those weird social-media episodes that would get a few laughs and disappear before I could be bothered to write about it, but then ABC’s Good Morning America felt the need to weigh in on the Sydney Sweeney Nazi Jeans Scandal, and so here we are, on a Wednesday, still talking about it.
Making a sophomoric double-entendre — “jeans”/“genes” — American Eagle employed This Year’s It Girl to promote their product: “Great jeans,” get it? And were it not for the fact that Donald Trump is president and half of our fellow citizens are in a state of panic-stricken hysteria, this not-remotely-clever ad campaign would never have become such a thing as to attract scrutiny from Major National News Organizations. But the same deranged mentality that justified baseball taking the All-Star Game out of Atlanta because Joe Biden called their election law “Jim Crow 2.0” continues to prevail among the kind of people who voted for Kamala Harris, so I find myself on a Wednesday being compelled to comment on an advertising campaign for overpriced blue jeans.