Dems Mull $20 Million Plan to Figure Out Why Young Men Don’t Like Them
26th May 2025
Six months after a stinging nationwide rejection that handed Donald Trump a commanding reelection and fractured their core coalition, the Democratic Party is turning to a new solution: spending $20 million to figure out why young men don’t like them.
The project, codenamed SAM — short for “Speaking with American Men: A Strategic Plan” – is described in a prospectus obtained by the New York Times. It outlines a massive push to decode the language and culture of disaffected young men, particularly in online spaces, and includes a proposal to buy ads inside video games.
“Above all, we must shift from a moralizing tone,” the document urges.