Anti-Woke Movement Flips the Script in Hollywood
27th April 2025
One of the unintended—but providential—side effects of America’s anti-woke wave isn’t just that companies are walking away from LGBT extremism, but that entertainment is. In a market pivot that’s gone somewhat under the radar, key Hollywood players seem to be quietly turning away from the wokeism that’s financially punished the industry for years. Families in this country want more wholesome options—and, in a surprising twist, producers seem much more willing to provide them.
The sex, violence, profanity, gay and trans themes, and other vices that have characterized modern entertainment have started to give way to more decent and uncontroversial fare. And audiences are eating it up. While other movies continue to tank at the box office, PG-rated films made up a whopping third of ticket sales in the U.S. in 2024, the highest percentage, Axios points out, since 1995. A quarter of those profits went to animated films, four of which topped the charts as last year’s highest-grossing movies.
Even industry titans like Disney—who, not so long ago, bragged about intentionally “queering” content to indoctrinate kids—have taken some modest steps back from their personal pride parades, reining in recent projects and internal goals. Although the signs of impending doom were all around them (the Mouse House lost a jaw-dropping 700,000 streaming subscribers in the last three months of 2024), very little about CEO Bob Iger’s social agenda changed. After Donald Trump’s landslide election in November, however, alarm bells finally went off.