Artificial Tay Tay
3rd April 2025
ZMan does the music scene.
That is the strange thing about Taylor Swift. Everyone assumes that her core audience is young females, but in reality, it is middle-aged single white women. Taylor Swift is a middle-aged woman performing hits from over a decade ago. She is a strange mix of current fads and recent nostalgia. Look at her audience and it is the young-ish females you see kicking around the cubicle farms of corporate America, and thirsty males who think a Taylor Swift concert is an opportunity for them.
As to the lyrics of the songs, there is nothing to suggest they are the hook that reels in her core audience. They are echolalic babbling. Pop music at its best is doggerel set to a simple but catchy tune. Most pop songs, especially female power pop, have a simple chorus that expresses a simple emotion, while the rest is gibberish. That is what you see with Taylor Swift songs. Her music also comes with helpful expositions so the listener can contextualize the simple chorus.
The point here is that there is nothing unique about what Taylor Swift is doing to explain her massive popularity. Her formula is the same as every female pop star when it comes to the music itself. Watch a Swift concert, however, and it is clear that the audience is not there for the music. They are there to see Swift. Like Elvis seventy years ago, Swift is popular for being Taylor Swift now. Her popularity rests on being a social phenomenon to her audience.