Ultra-Processed Life
29th March 2025
The digital realm, finance, and junk food have something in common: they’re all ultra-processed, synthetic versions of Nature that have been designed to be compellingly addictive, to the detriment of our health and quality of life.
In focusing on the digital realm, money (i.e. finance, “growth,” consuming more as the measure of all that is good) and eating more of what tastes good, we now have an Ultra-Processed Life. All three– the digital realm, money in all its manifestations and junk food–are all consumed: they all taste good, i.e. generate endorphin hits, and so they draw us into their synthetic Ultra-Processed World.
We’re so busy consuming that we don’t realize they’re consuming us: in focusing on producing and consuming more goods and services as the sole measure of “the good life,” it’s never enough: if we pile up $1 million, we focus on piling up $2 million. If we pile up $2 million, we focus on accumulating $3 million. And so on, in every manifestation of money and consumption.