How Democratic Gen Z activists lost the Gen Z vote
4th February 2025
Vox, a Voice of the Crust.
Six months ago, young Democrats were preparing for a very different conversation. They were breathing a sigh of relief after Joe Biden formally dropped out of the 2024 presidential contest. Gen Z, some said, was ready to feel the “#Kamalove” and break with the past that Biden represented. The flurry of “Brat summer” and coconut-tree memes that filled social media platforms was surely proof that there was a latent enthusiasm for Harris among the youth. It was Biden’s sputtering candidacy that had depressed that energy over the last year.
The organizations dedicated to engaging, mobilizing, and speaking to and for various youth constituencies thought this reset and the ensuing summer of good feelings would make their civic and campaign efforts much less difficult. The work could now focus more on turning out the youth for a fresh candidate instead of persuading those who had been disillusioned by Biden to drag their way to the voting booth. This election was now more a matter of simply getting youth to show up.
At least, that’s what was expected.