UK Bans Daytime TV Ads for Cereals, Muffins and Burgers
10th December 2024
When the TV system is run by the government (UK residents are obliged to buy a license to watch TV), you can do that.
Under measures unveiled on Tuesday, ads showing “less healthy” food and drinks will only be allowed to be aired after the 9:00 pm watershed from October next year.
According to the National Health Service, obesity is rising among British kids with one in 10 four-year-olds now considered to be obese. And one in five five-year-olds suffers from tooth decay from eating too much sugar.
Also included on the government’s list — which uses a scoring system based on each item’s sugar, fat and salt content — are pre-packaged popular sugary breakfast foods such as croissants, pancakes and waffles.