Harley-Davidson Hits Brakes on Woke Activism Amid Boycotts & Bud Light Treatment at Sturges
20th August 2024
Commentator and filmmaker Robby Starbuck’s strategy to expose all the insane woke activism within mega-corporations with large conservative customer bases logged another win today. This comes on the heels of his successful campaign to pressure Tractor Supply into scrapping its diversity, equity, and inclusion program and forcing John Deere to scale back its DEI policies.
Nearly a month after Starbuck launched the anti-woke crusade against iconic motorcycle brand Harley-Davidson in an X post titled “It’s time to expose Harley Davidson,” Harley issued a press release explaining earlier today, “We are saddened by the negativity on social media over the last few weeks, designed to divide the Harley-Davidson community.”
In response to mounting social media backlash and boycotts at the 84th annual Sturgis Motorcycle Rally earlier this month, Harley succumbed to Starbuck’s pressure by eliminating DEI functions at the company and woke spending goals. This is a victory for Harley riders, as the company now pledges to focus its sponsorships on motorcycling, first responders, active military, and veterans. Also, it said there would be no more woke training for employees.