Adidas Said It Will ‘Revise’ 1972 Olympic Sneaker Campaign That Features Palestinian-American Activist Bella Hadid
19th July 2024
Sometimes the phrase ‘tone-deaf’ is entirely inadequate.
Adidas said it will revise a campaign that features Palestinian-American supermodel and activist Bella Hadid modeling a sneaker recalling the 1972 Munich Olympics — the Games where 11 Israelis died in a terror attack by a Palestinian terrorist group.
Various Jewish and pro-Israel leaders and institutions said Hadid, who has been harshly critical of Israel in her activism on behalf of Palestinians, was an inappropriate choice to represent a sneaker associated with those games.
The official X account for the State of Israel posted about the 1972 campaign, accusing Hadid and her father, Los Angeles real estate developer Mohamed Hadid, of promoting antisemitic conspiracy theories and asking Adidas for comment.