Bumble Apologises for Anti-Celibacy Ad After Backlash
15th May 2024
Dating app Bumble has apologised for adverts that critics said shamed women who were not sexually active.
The marketing campaign included messages such as “A vow of celibacy is not the answer” and “Thou shalt not give up on dating and become a nun”.
Bumble said the ads were supposed to bring humour to “a community frustrated by modern dating”.
Reminds me of the famous Eddie Murphy skit from Saturday Night Live: “Be a Ho”.