New York is suing the world’s biggest meat company. It might be a tipping point for greenwashing
6th April 2024
When the office of the New York attorney general, Letitia James, announced that it would be suing the world’s largest meat company, JBS, for misleading customers about its climate commitments, it caused a stir far beyond the world of food. That’s because the suit’s impact has the potential to influence the approach all kinds of big businesses take in their advertising about sustainability, according to experts.
Not to mention driving even more businesses out of New York.