My Quest to Find Love at the British Museum
2nd April 2024
Mirabile dictu, as we Latin lovers like to say. In other words, wonderful news! Attractive women have fallen for ancient Rome — and for classicists.
Well, that’s what the British Museum thought when it cooked up its advertising campaign for its new show, Legion: Life in the Roman Army, about Roman legionaries. The museum put up a controversial social media post, promoting the exhibition as an opportunity for single women to find single men.
I spotted a lissom blonde in green T-shirt and tie-dye trousers. We fell in step as we approached the gift shop
The post read: “Girlies, if you’re single and looking for a man, this is your sign to go to the British Museum’s new exhibition, Life in the Roman Army, and walk around looking confused. You’re welcome x.” It added: “Come for the Romans, stay for some romance.”