Wendy’s To Test ‘Surge Pricing’ Using ‘High-Tech Menu Boards’ That Change In Real Time
28th February 2024
Wendy’s is about to test a surge pricing model similar to Uber, in which the cost of menu items will fluctuate throughout the day on ‘high-tech menu boards’ that can update prices in real-time, meaning a burger and fries will cost people more during the lunch or dinner rush than slower times of day, the NY Post reports.
Beef up at Arby’s.