Most of Us Are Blissfully Ignorant About How Much Rancid Olive Oil We Use
4th October 2023
Though there’s a long history of scandal in the olive oil world, the problem in the U.S. for consumers is less about oil that isn’t made from olives, and more about olive oil that doesn’t meet the quality standards declared on its label. But since most people in the U.S. can’t tell fusty and musty from pungent and fruity, low-quality olive oil masquerading as extra virgin is a hard problem to fix.