Did Amazon Buy iRobot To Map Inside Your Home?
10th August 2022
Dunh-dunh-DUNHHH!
Amazon.com Inc.’s $1.7 billion acquisition of robot vacuum cleaner company iRobot Corp. is a move by the megacorporation to use Roombas to map the interior of homes. This data type is a digital gold mine for Amazon because if marketers know more about what’s inside, they can easily create tailormade ads.
From a market perspective, Amazon’s acquisition of iRobot is to gain deeper insight into customers’ homes via the autonomous robotic vacuum cleaner called “Roomba.”
I can see some guy picking up his Roomba and shouting at it: “Hey, Jeff! Where are my fargin’ granola bars?”
I love the smell of conspiracy in the morning….