The Hidden Makers of Costco’s Kirkland Signature and Trader Joe’s O’s
7th August 2022
As prices surge, store brands – also known as private labels, white labels or generic brands – have become an even more attractive option for inflation-fatigued shoppers who are looking to switch from pricier name brands. Store brands can be anywhere from 10% to 50% cheaper.
But the origins of store brands remain largely secretive.
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Although store brands ostensibly compete with manufacturers’ national brands, manufacturers often have excess capacity on their production lines. To generate additional profit, some will use that extra capacity to make private labels.
I always buy ‘store brands’ when they are available. They’re almost always of adequate quality and superior price.