McDonald’s and Optimal Pricing Strategies
4th July 2022
Only an idiot would sell the same product to everyone at the same price.
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A reader writes to remind me about IN-N-OUT burger, a chain that is popular on the West Coast. They have a simplified menu, fast service, and fixed low prices. Sort of the model McDonald’s had back in the 1960’s. Sadly, the lady who owns the place is not only anti-gay but an anti-vaxxer as well. She makes Chik-Fil-A look progressive. Then again, most successful major corporations are run by heartless conservatives. The companies run by bleeding-heart liberals all went out of business.