The Economics of Bruce Willis Action Movies
5th January 2022
Steve Sailer peers behind the curtain.
Men are just so much more nostalgic and loyal to their heroes than women are to their heroines. Some guy in Uruguay watched Die Hard when he was 13 and now he’ll pay via Video-On-Demand to see an action movie in which a 65 year old Bruce Willis appears for nine minutes.
Do any actresses generate that kind of loyalty among women? Maybe Bette Davis long ago … My father always complained about my mother dragging him to Bette Davis movies. But I don’t recall my mother being that much of a Bette Davis die-hard.