Chief of Cherokee Nation Demands Jeep Stop Using Name
23rd February 2021
The chief of the Cherokee Nation has asked Jeep to stop using the tribe’s name on its SUVs. In a statement to Car and Driver, Chuck Hoskin, Jr., principal chief of the Cherokee Nation, said it’s about time.
I suspect that this is a ploy to try to squeeze some money out of Jeep for the use of the name. I would be delighted to be wrong, but I doubt it.