Cancel Culture Forces Companies to Embrace Woke Capitalism
19th November 2020
Cancel culture is a black hole that is swallowing corporate America. The zeitgeist of social awareness and virtue signaling has spread far beyond the realm of adolescent Instagram posts to the point where corporate titans now have joined in the effort to push woke capitalism.
Don’t be fooled. Principles are hardly the reason companies are altering their marketing faces to appeal to progressive America.
Current social justice platforms are accelerating the growth of cancel culture and empowering consumers to hold businesses accountable for their social stances. It is not about supporting social justice—companies either are trying to get ahead or simply survive the judgment of cancel culture.
To be fair, some nonprofits make decisions based on their devotion to supporting just causes. But for larger nationwide corporations, appealing to social justice movements has little to do with idealism.