Trader Joe’s Reverses Decision to Change ‘Racist’ International Food Names, Announces It Is Beholden to Customers, Not Petitions
30th July 2020
“We make decisions based on what customers purchase, as well as the feedback we receive from our customers and Crew Members. If we feel there is need for change, we do not hesitate to take action,” the statement reads.
“Recently we have heard from many customers reaffirming that these name variations are largely viewed in exactly the way they were intended—as an attempt to have fun with our product marketing. We continue our ongoing evaluation, and those products that resonate with our customers and sell well will remain on our shelves,” the statemtent added.