Costco Capitalism
14th February 2020
It always strikes me when I run into a friend who is amused that I am a Costco member. For someone who grew up in a suburban area, even with the nearest Costco being a 45-minute drive from our house, shopping there was a no-brainer for my family. The reasons why Costco made sense for us are probably not dissimilar from the reasons of its ~100 million other members. Since its founding in 1983, the store has consistently delivered on providing value by selling almost any kind of product at competitive prices (among other things). In a ‘late-stage-capitalist’ landscape riddled with examples of, at worst, blatant greed, scams, and ripoffs, and at best, inadvertent marginalization from platforms, shopping at Costco is one of the few places that, according to its loyal customers, “feels like winning.”
If it has what you’re looking for (never guaranteed), Costco can’t be beat.