Gillette’s Political Correctness Backfires
14th August 2019
“Your stupid boycotts will never make a dent in a company like P&G,” one liberal scoffed back in January. Turns out, they didn’t just make a dent.
After a string of male-bashing, transgender shaving ads, the parent company of Gillette got nicked so badly, market experts wonder if the brand will survive.
Gillette’s CEO insists the radical activism was “worth the price.” Let’s hope so—because so far, that price is a whopping $8 billion.
In a world that has Harry’s, who needs Gillette?
Get Woke, Go Broke.
August 14th, 2019 at 11:19
Nah. They are woke too:
Harry’s contributes to
“The world’s largest suicide prevention and crisis intervention organization for LGBTQ young people.
Our contributions will be used to revamp and modernize their crisis counselor training program. In turn, thousands of additional volunteers will power their 24/7 text and chat services supporting LGBTQ youth.”
And other “men’s mental health” campaigns to prevent toxic masculinity.
Dollar Shave Club, bro. Not overtly woke…