Amazon Launches Credit Card for Deadbeats
11th June 2019
Amazon launched a new credit card offering today for individuals with bad/no credit. If disruptive innovation always starts with addressing the low end of a market (and it does…) then this move merits attention. If anyone has the technological horsepower to crack the low end of the financial services marketplace, it’s Amazon.
The problem with that is that the low end is the low end for a reason.