Canned Wine: The New Way Millennials Are Drinking
30th August 2016
In the latest instalment of the on-going saga known as ‘millennials ruin everything’, canned wine is – shock horror – firmly a ‘thing’ in the US. Having already developed such innovations as “slap the bag” – ripping the sack out of a wine box, raising it above your head and spanking it, before opening the tap into your mouth – they’ve now moved on to “tinnies”, partly due to their convenience (something important to more than three quarters of US adults) and partly because they contain single-servings (attractive to almost half of US consumers). The drink’s fate was sealed when upmarket grocer and taste-maker Whole Foods declared 2016 the year of canned wine.