New Study Outlines How to Talk About Climate Change to Increase Donations
5th May 2016
From the UNIVERSITY OF CALIFORNIA – SAN DIEGO and the “follow the money” department, comes this study that shows activist groups how to fleece more money from the public.
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Published in the journal Climatic Change, the study finds that people are willing to donate up to 50 percent more cash to the cause when thinking about the problem in collective terms.
Thinking about climate change from a personal perspective produced little to no change in behavior.