9th May 2011
More germane to showers, we rarely admit how much of who we are is driven by our subconscious minds. We know our dreams, which are owned and operated by our subconscious, can be incredibly creative. But on a busy day in modern times we are bombarded with information, and our conscious mind dominates. It’s only when we have quiet time, going for a walk, getting some exercise, or taking a shower, that our conscious minds quiet down enough for our sub-conscious to be heard. And that’s why you get ideas in the shower. The other inputs to your mind are quiet, your body (which is connected to your brain) is relaxed, and the way is clear for the rest of your brain to bubble up interesting thoughts. (Chapter 1, 6 and 12 of The Myths of Innovation explores the science/history of, and advice on, how creativity works – sample chapters here (PDF)).