The Drug Resistant Troll
9th January 2025
ZMan points the finger.
One example of this is the digital grifter. These are people who have many of the qualities we associate with conmen, but they also have qualities unique to the digital age and therefore could not exist before it. The analog grifters did not seek unrestricted attention, because they feared getting exposed. The digital grifter lives on attention and has no fear of being caught. In some cases, being labeled a grifter is viewed as an asset to the overall grift.
The difference between the digital grifter and the old fashioned grifter who may ply his trade online is that the money aspect of the grift is secondary. The old fashioned grift is all about separating the mark from his money. The digital grifter is not directly trying to scam people out of money. Instead, he wants a crowd that will operate as social proof for others who may buy something from him or sign up for a service like his YouTube channel, which is heavily monetized.
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The professional troll is a genuinely new thing made possible by the novelty of the internet, which makes it possible for a man and his phone to irritate millions of people with the push of a few buttons. While the public nuisance is not new, his elevation to a public figure is a novelty. In the analog age, Nick Fuentes was selling used cars and James Lindsay was that guy in accounting who talked about model trains. In this age they are getting rich as annoying weirdos.
This is leading to another novelty. The digital platforms that made these people possible are now transforming to encourage them. The Twitter monetization scheme is based on the number of people who engage with your post. The monetized users get paid for getting your attention and the best way to get attention is to be controversial, so it is not hard to see where this is heading. It is why Musk reinstated Fuentes. He may not get monetized, but his opponents do get paid to make noise.