Concept: Apple Kitchen Would Be a Natural Extension of the Company’s Health Initiatives
28th June 2021
Each year, Apple becomes more involved in the health and fitness industry. It’s become a major player with products like Apple Watch and AirPods and services like Fitness+ and Research. Currently, Apple has working out, mental health, women’s health, heart health, blood oxygen measurements, and even hearing covered. But they’re missing one very important component of the healthy life story, and that’s nutrition and cooking.
To complement the Fitness app, Apple should create a nutrition-focused one. I think it’d be called something along the lines of “Apple Kitchen,” and it’d have an accompanying service called “Apple Kitchen+.”