How ChefSteps and Gabe Newell Plan to Transform Sous Vide Cooking
3rd December 2015
If you don’t know anything about sous vide cooking, there’s a good article in Wikipedia on it.
ChefSteps is selling its new product not as a straightforward retail product, but as a tool for its growing community. Think about how Nintendo or Sony builds upon its popular products and the demands of its audience to create new hardware and software. The similarities between the video game world and the culinary world suddenly seem obvious. ChefSteps videos featuring sous vide cooking are some of the sites’ most watched content. Young says they wanted Joule to live in “your top drawer or your countertop,” not in the back of your cabinet with all of the other wacky appliances you buy on a whim, use once, and never pull out again.
I use mine as often as I can, and I’m looking forward to doing more with it.