Bolt Burgers: The Most High-Tech Burger You’ll Ever Order, Coming Soon
10th November 2013
No restaurant in D.C. has been better outfitted for the iPhone generation than the forthcoming Bolt Burgers. It is a restaurant full of screens — touchscreen systems for ordering your food and making your drinks, tablets at every table, and a 16-foot-wide projected TV screen to watch while you wait for your order.
You can order food without having a single interaction with another human being, which, for millennials who prefer texting and online ordering through Seamless to picking up the phone, is a major plus.
Sounds like heaven, if the burgers are any good. (Aye, there’s the rub….)
“Everybody in the burger business has a good burger,” said Spinelli, “so this is what distinguishes us from everybody else.”
Au contraire, few in the burger business have a good burger. If they think that, then I predict that their burgers will be crap.
One of the technological centerpieces of Bolt Burgers is a no-flip burger grill. The device can cook a six-ounce burger in exactly three minutes, to the exact same level of doneness every time. It can make 1,200 burgers an hour. “I think it’s fantastic,” said Clayton. “I have the confidence that the guy at the grill will hit a button and get a perfect burger every time.”
More to the point, they will have few enough employees that they’ll sail under the radar of ObamaCare, and so might actually get a chance to make a profit. Too bad for all those Victims of Color out there who want a job, although I don’t imagine there are a lot of those any more.