Houses Out of Beer Bottles
13th September 2013
Hey, it could happen.
The Heineken World Bottle was designed by architect John Habraken. When then-CEO Freddy Heineken was visiting the island of Curaçao, he was bothered by the mass amounts of trash and the lack of housing. His solution? Make a beer bottle that could serve as a brick when it’s finished. It was a brilliant compromise, but Heineken’s marketing department rejected it as effeminate.
Spoil-sports.