Conceptual Packaging Makes It Obvious When Your Medicine Has Gone Bad
7th August 2013
Not much good comes from taking expired medicine, but it’s not always obvious when the drugs in your cabinet are too far gone to safely ingest. To remedy the situation, Kanupriya Goel and Gautam Goel devised concept packaging that’s basically impossible to misinterpret. It’s called Self Expiring for exactly the reason you’d suspect: the packaging gradually “expires” over time, ultimately displaying a “not fit for consumption” message when there’s no going back and it’s time to trash your meds.