You Are Not an Artisan
12th July 2013
The future of work looks bleaker than it needs to for one simple reason: we bring consumption sensibilities to production behavior choices. Even our language reflects this: we “shop around” for careers. We look for prestigious brands to work for. We look for “fulfillment” at work. Sometimes we even accept pay cuts to be associated with famous names. This is work as fashion accessory and conversation fodder.