Apple’s Billions Are Building an Empire for the Future
25th May 2013
At last, somebody who appreciates the Apple accomplishment.
The same pundits who doubted every new product Apple ever released are now, in hindsight, attributing Apple’s success entirely to “lucky” blockbuster products like the iPod, iPhone and iPad, and somehow drawing the conclusion that Apple can’t replicate its historical success because there’s either no more obvious opportunities left, there’s too much competition, or because other companies haven’t been able to figure out how to make money in a given field.
What they are missing is that Apple’s product success isn’t a matter of lucky products or of marketing magic. Apple is a cash machine because Apple has invested in building great products. And that means building the talent to conceptualize, develop, orchestrate, deliver and support those products. That’s something Apple’s competitors don’t currently seem to be doing.